Where Is Your Business On The
5 Steps To Freedom?
And Which of the 21 Silver Bullets Should You Implement Right Now to Move
Your Business Toward the Freedom Step?
And Which of the 21 Silver Bullets Should You Implement Right Now to Move Your Business Toward the Freedom Step?
What You'll Learn In The Silver Bullet Academy:
1 | USP & Guarantee
Still getting beat up on price?
Struggling to attract serious buyers — the ones who see your value?
It’s time to stop sounding like everyone else.
Learn how to build a killer value proposition and a no-brainer guarantee that removes risk, kills objections, and makes choosing you the obvious move.
2 | Strategic Plan
Team pulling in different directions?
No clear roadmap for growth?
It’s time to align your team with a strategic plan that defines your vision, mission, and measurable goals.
We’ll help you build a living document that keeps everyone focused, accountable, and moving forward — together.
3 | Revenue & Profit Budget
Profits unclear? Expenses all over the place?
Need to forecast cash flow with confidence — not guesswork?
We help you build a no-BS budget that reveals exactly what’s driving (or draining) your bottom line.
Dial in discretionary cash flow, working capital needs, and profit targets — so you can grow without flying blind or bleeding out.
4 | Current Business Plan
Need capital to scale but lack a credible plan?
Struggling to reinvent, restructure, or refocus your business?
We help you create a clear, compelling plan that speaks to lenders, partners, and key stakeholders. Your roadmap includes your unique value, revenue model, and profit projections — all dialed in to attract the right financial backing.
5 | Break-Even Plan
Burning cash with no end in sight?
Getting deeper into debt while trying to grow?
It’s time for a precision pivot. Cut the non-essentials, double down on what sells, and move fast. We’ll help you plug the leaks, cover the essentials, and get back to breakeven (and beyond).
6 | Tactical Marketing Plan
Lead flow weak? Conversion rates flat?
Not seeing ROI on your marketing?
We help you build an aggressive, measurable plan to drive more leads, close more deals, and grow each account over time. Tactical moves. Clear numbers. Real growth.
7 | Sales Management System
Leads going cold? Team missing targets?
You’re flying blind without a system.
Learn how to structure, measure, and pay for performance. We help you install a repeatable sales process tied to real CRM data — so the pipeline doesn’t depend on guesswork or good moods.
8 | Team Building System
Low accountability? Constant friction?
You don’t have a people problem — you have a system problem.
We help you align roles with strengths and build a team that executes like pros. No drama, no guesswork. Just high-performance culture, by design.
9 | Cash Gap Plan
Cash flow issues despite growing revenue?
Struggling to keep up with bills?
We help you close the gap by collecting faster, negotiating smarter, and building real cash control into your operations. You’ll sleep better with cash in the bank.
10 | Key Performance Indicator System
No visibility? Can’t tell what’s working?
Team coasting or guessing?
Install a streamlined scorecard that shows what matters. We help you track the vital few KPIs that drive quality, accountability, and productivity.
11 | Performance Incentive Plan
Team doing the bare minimum?
You need to pay for outcomes, not hours.
We help you design performance-based rewards that inspire ownership, hustle, and buy-in. When everyone wins together, results compound.
12 | Employee Acquisition Plan
Turning down work due to lack of people?
Can’t find reliable talent?
We help you build a system that generates a steady stream of qualified applicants — and weeds out the dead weight fast. Hire slow? Nope. Hire smart.
13 | Psychometric Profiling Process
Hiring duds? Turnover draining you?
Hope isn’t a hiring strategy.
Use data to make better calls. We help you implement psychometric profiling and test-drive hiring that puts the right people in the right seats — before they join your team.
14 | Time Management
Plan
Working too much in the business, not on it?
Drowning in urgent instead of focusing on important?
We help you block high-value time, build a default calendar, and hold yourself accountable to what actually moves the needle.
15 | Operations & Training Manual
Can’t delegate because the task lives in your head?
Tired of training from scratch every time?
Document once. Train forever. We help you build evolving SOPs and detailed how-to guides that free up your time and scale consistency.
16 | Team Meeting Rhythm
No alignment? Constant miscommunication?
Team working in silos?
We help you set a cadence of tactical, purposeful meetings at every level. Goal-setting. Reporting. Real-time accountability. No wasted time.
17 | Lean Program
Too much waste? Low efficiency?
Margins disappearing?
Lean isn’t just for factories. We help you cut wasted time, material, and movement so your team can deliver faster and cheaper without burning out.
18 | Organizational Plan
Confused roles? Team stepping on each other?
We help you build a clear org chart, define ownership, and streamline communication. Everyone knows who owns what — no overlap, no chaos.
19 | Apprenticeship
Plan
Stuck doing too much yourself?
Struggling to let go of low-value tasks?
We help you train up your next layer of support so you can delegate confidently, protect your calendar, and step fully into your highest-value role.
20 | Leadership Development Plan
Weak bench strength? No succession plan?
You can’t scale if you’re the only leader.
We help you identify and develop top talent with the mindset, skills, and loyalty to lead. Build depth now so you can grow without bottlenecks.
21 | Comprehensive Exit Strategy
Want out someday? Just not sure how?
Whether you’re prepping for sale, succession, or a strategic exit, we help you increase valuation, reduce dependency, and build a roadmap to the best possible outcome — on your terms.
1 | USP & Guarantee
Still getting beat up on price?
Struggling to attract serious buyers — the ones who see your value?
It’s time to stop sounding like everyone else.
Learn how to build a killer value proposition and a no-brainer guarantee that removes risk, kills objections, and makes choosing you the obvious move.
2 | Strategic Plan
Team pulling in different directions?
No clear roadmap for growth?
It’s time to align your team with a strategic plan that defines your vision, mission, and measurable goals.
We’ll help you build a living document that keeps everyone focused, accountable, and moving forward — together.
3 | Revenue & Profit Budget
Profits unclear? Expenses all over the place?
Need to forecast cash flow with confidence — not guesswork?
We help you build a no-BS budget that reveals exactly what’s driving (or draining) your bottom line.
Dial in discretionary cash flow, working capital needs, and profit targets — so you can grow without flying blind or bleeding out.
4 | Current Business Plan
Need capital to scale but lack a credible plan?
Struggling to reinvent, restructure, or refocus your business?
We help you create a clear, compelling plan that speaks to lenders, partners, and key stakeholders. Your roadmap includes your unique value, revenue model, and profit projections — all dialed in to attract the right financial backing.
5 | Break-Even Plan
Burning cash with no end in sight?
Getting deeper into debt while trying to grow?
It’s time for a precision pivot. Cut the non-essentials, double down on what sells, and move fast. We’ll help you plug the leaks, cover the essentials, and get back to breakeven (and beyond).
6 | Tactical Marketing Plan
Lead flow weak? Conversion rates flat?
Not seeing ROI on your marketing?
We help you build an aggressive, measurable plan to drive more leads, close more deals, and grow each account over time. Tactical moves. Clear numbers. Real growth.
7 | Sales Management System
Leads going cold? Team missing targets?
You’re flying blind without a system.
Learn how to structure, measure, and pay for performance. We help you install a repeatable sales process tied to real CRM data — so the pipeline doesn’t depend on guesswork or good moods.
8 | Team Building System
Low accountability? Constant friction?
You don’t have a people problem — you have a system problem.
We help you align roles with strengths and build a team that executes like pros. No drama, no guesswork. Just high-performance culture, by design.
9 | Cash Gap Plan
Cash flow issues despite growing revenue?
Struggling to keep up with bills?
We help you close the gap by collecting faster, negotiating smarter, and building real cash control into your operations. You’ll sleep better with cash in the bank.
10 | Key Performance Indicator System
No visibility? Can’t tell what’s working?
Team coasting or guessing?
Install a streamlined scorecard that shows what matters. We help you track the vital few KPIs that drive quality, accountability, and productivity.
11 | Performance Incentive Plan
Team doing the bare minimum?
You need to pay for outcomes, not hours.
We help you design performance-based rewards that inspire ownership, hustle, and buy-in. When everyone wins together, results compound.
12 | Employee Acquisition Plan
Turning down work due to lack of people?
Can’t find reliable talent?
We help you build a system that generates a steady stream of qualified applicants — and weeds out the dead weight fast. Hire slow? Nope. Hire smart.
13 | Psychometric Profiling Process
Hiring duds? Turnover draining you?
Hope isn’t a hiring strategy.
Use data to make better calls. We help you implement psychometric profiling and test-drive hiring that puts the right people in the right seats — before they join your team.
14 | Time Management Plan
Working too much in the business, not on it?
Drowning in urgent instead of focusing on important?
We help you block high-value time, build a default calendar, and hold yourself accountable to what actually moves the needle.
15 | Operations & Training Manual
Can’t delegate because the task lives in your head?
Tired of training from scratch every time?
Document once. Train forever. We help you build evolving SOPs and detailed how-to guides that free up your time and scale consistency.
16 | Team Meeting Rhythm
No alignment? Constant miscommunication?
Team working in silos?
We help you set a cadence of tactical, purposeful meetings at every level. Goal-setting. Reporting. Real-time accountability. No wasted time.
17 | Lean Program
Too much waste? Low efficiency?
Margins disappearing?
Lean isn’t just for factories. We help you cut wasted time, material, and movement so your team can deliver faster and cheaper without burning out.
18 | Organizational Plan
Confused roles? Team stepping on each other?
We help you build a clear org chart, define ownership, and streamline communication. Everyone knows who owns what — no overlap, no chaos.
19 | Apprenticeship Plan
Stuck doing too much yourself?
Struggling to let go of low-value tasks?
We help you train up your next layer of support so you can delegate confidently, protect your calendar, and step fully into your highest-value role.
20 | Leadership Development Plan
Weak bench strength? No succession plan?
You can’t scale if you’re the only leader.
We help you identify and develop top talent with the mindset, skills, and loyalty to lead. Build depth now so you can grow without bottlenecks.
21 | Comprehensive Exit Strategy
Want out someday? Just not sure how?
Whether you’re prepping for sale, succession, or a strategic exit, we help you increase valuation, reduce dependency, and build a roadmap to the best possible outcome — on your terms.
Testimonials
What our clients are saying
Caleb Breakey
Founder and CEO
Renown Publishing
I first met John when my small ghostwriting agency was just beginning to expand. Looking back on our first interaction, I know now that I couldn't have connected with a better person or mentor for my small business.
John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed—and then he keeps you accountable until you're more successful than you thought possible. Strategic action steps, accelerated and predictable growth, overcoming stress ... you name it, John makes it happen for you.
And I'm not just talking about financial success (though that's certainly a part of it). I'm also talking about personal success. There's a difference, and John knows which one is most important.
You cannot meet John and not experience life change. Why? Because of who he is. Because of the way he lives and the compass that guides him. You cannot be around him and not feel the sheer strength of the code he lives by. It's humanity at its best.
If you have the opportunity to befriend John or work with him in any capacity, then consider yourself blessed and expect your life to change for the better. He comes with my highest recommendation.
Paul DeSmet
President
Technical Micronics Control, Inc
John is an out of the box thinker with an IQ that is off the charts. More importantly his EQ is equally off the charts. It is his ability translate somewhat abstract data points and translate them into something actionable that moves people and teams in a positive direction. If you don’t want to have someone challenge you or your team don’t contact John! If instead you want to build your team and move to the next level he is your guy!
George Lezon
Executive Vice President, Operations
LINE-X Protective Coatings
John worked with my North American District and Regional management teams on their leadership skills. In that time both morale and productivity has gone up as a direct result of John's mentoring. One of the side benefits of this mentoring was the ability of our team to deal with difficult customers. In a 500 plus Franchise network this skill is invaluable.
I have known John for the best part of 15 years and I have used him on numerous occasions delivering specialty leadership and sales programs and and have never been disappointed. His high energy innovative presentations keep the participant engaged, and John does his homework delivering relevant information specific to our needs, maximizing growth for our Franchisees.
I would recommend John for any size business whether 10 employees or 10,000, and I will certainly use his services in the future.
Samantha Magnuson
Vice President
Wicked North Coffee Roasters
John is an incredible leader, mentor and friend. I had the pleasure of working with John and he shared a wealth of direction, mentorship and guidance along the way. The skills John poses to create and nurture relationships are something we could all learn from.
John's ability to motivate and help you understand the question is uncanny. If you are in search of someone to help you team, company or you personally, I would most certainly choose John! I hired John and his company to help provide leadership for a franchise operations team of business development managers. We invested in a 6 month long program and the growth seen in my team was incredible. John used his skills to drive us to dig deep, understand our answers and invest time in being better at all of our roles in the organization. I fully expect the skills John help hone and uncover in my team will continue to drive success throughout our company. Thank you John for all you did for us! I fully expect we will be doing business again very soon.
A true leader and amazing person!
Chris Ward
Automotive Business Consultant
Hunter Engineering
John Hawkins is an excellent communicator with a phenomenal message! I was fortunate enough to meet John in June 2016 at our company meeting. I took to his messages and developed a relationship that lasts with him to this day.
John will make you think. He makes me think every time we talk. If you don't want to think, John is not your guy. John makes you see things from a different perspective. If you want the status quo outlook, John is not your guy.
If you want an awesome leader that shares thoughts, ideas, and suggestions that can make you and your company reach new heights, higher than any summit you've reached thus far, just talk to John Hawkins. Your employees will be better employees, your team a better team, and your organization a better organization. John is the real deal and is establishing himself more and more every day as an innovative leader. If you have a chance to interact with him, don't miss the opportunity!
Molly Christensen
Procurement Project Manager and Complaince
FrieslandCampina
I've had a wonderful opportunity to see first hand how John guide others including myself to improve leadership skills. John is intentional about how he speak to you in order to awake your unique leadership style. He delivers just the right message to help you think about your core valves and be strategic about the type of leader you want to be. John helped me expand my leadership skills and intentionally point out the obstacles I created for myself. I am honored to have John as my leader coach!
Tom Noack
Quality Manger OEM/CM
Stryker
I wholeheartedly endorse John and his methodology for enhancing leadership at both individual contributor as well as management positions. He brings a teaching process which is tailored to the needs of your team, not a “I wrote the book, we do it this way” approach. He has the ability to assess team needs quickly and accurately and then provide easy to adopt strategies which can be career enhancing and life changing.
Maricelli Vazquez
Senior Manager, GQO QMS
Stryker
It’s rare to find people that inspire and motivate you, and John is one of them. His ability to guide you to any topic is impressive. He will not give you all the answers, he will encourage you to think and formulate them. At the end of any conversation, you will be motivated to the next one, and will have your own plan to improve; personally and professionally.
Dr. Scott Reed Mickelsen
President
Dawson Community College
WOW - we had John come to Dawson Community College and he was awesome!! His preparation, before the event, was awesome. He spent hours on the phone with me so we could orchestrate the the best active presentation for the college's in-service.
The day was one of the best trainings I have ever witnessed. He is straight forward, you get what he says you will get and he is there to help you on many levels.
He spent the day working with the different levels of leadership. He understands people and helps you see how you can live "excellence" at a whole new level everyday.
He left "empty" and we were filled - it was truly a feast!!
We are working with John to come back for more leadership and individual coaching.
Testimonials
What our clients are saying
Caleb Breakey
Founder and CEO
Renown Publishing
I first met John when my small ghostwriting agency was just beginning to expand. Looking back on our first interaction, I know now that I couldn't have connected with a better person or mentor for my small business.
John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed—and then he keeps you accountable until you're more successful than you thought possible. Strategic action steps, accelerated and predictable growth, overcoming stress... you name it, John makes it happen for you.
And I'm not just talking about financial success (though that's certainly a part of it). I'm also talking about personal success. There's a difference, and John knows which one is most important.
You cannot meet John and not experience life change. Why? Because of who he is. Because of the way he lives and the compass that guides him. You cannot be around him and not feel the sheer strength of the code he lives by. It's humanity at its best.
If you have the opportunity to befriend John or work with him in any capacity, then consider yourself blessed and expect your life to change for the better. He comes with my highest recommendation.
Paul DeSmet
President
Technical Micronics Control, Inc
John is an out of the box thinker with an IQ that is off the charts. More importantly his EQ is equally off the charts. It is his ability translate somewhat abstract data points and translate them into something actionable that moves people and teams in a positive direction. If you don’t want to have someone challenge you or your team don’t contact John! If instead you want to build your team and move to the next level he is your guy!
George Lezon
Executive Vice President, Operations
LINE-X Protective Coatings
John worked with my North American District and Regional management teams on their leadership skills. In that time both morale and productivity has gone up as a direct result of John's mentoring. One of the side benefits of this mentoring was the ability of our team to deal with difficult customers. In a 500 plus Franchise network this skill is invaluable.
I have known John for the best part of 15 years and I have used him on numerous occasions delivering specialty leadership and sales programs and and have never been disappointed. His high energy innovative presentations keep the participant engaged, and John does his homework delivering relevant information specific to our needs, maximizing growth for our Franchisees.
I would recommend John for any size business whether 10 employees or 10,000, and I will certainly use his services in the future.
Samantha Magnuson
Vice President
Wicked North Coffee Roasters
John is an incredible leader, mentor and friend. I had the pleasure of working with John and he shared a wealth of direction, mentorship and guidance along the way. The skills John poses to create and nurture relationships are something we could all learn from.
John's ability to motivate and help you understand the question is uncanny. If you are in search of someone to help you team, company or you personally, I would most certainly choose John! I hired John and his company to help provide leadership for a franchise operations team of business development managers. We invested in a 6 month long program and the growth seen in my team was incredible. John used his skills to drive us to dig deep, understand our answers and invest time in being better at all of our roles in the organization. I fully expect the skills John help hone and uncover in my team will continue to drive success throughout our company. Thank you John for all you did for us! I fully expect we will be doing business again very soon.
A true leader and amazing person
Chris Ward
Automotive Business Consultant
Hunter Engineering
John Hawkins is an excellent communicator with a phenomenal message! I was fortunate enough to meet John in June 2016 at our company meeting. I took to his messages and developed a relationship that lasts with him to this day.
John will make you think. He makes me think every time we talk. If you don't want to think, John is not your guy. John makes you see things from a different perspective. If you want the status quo outlook, John is not your guy.
If you want an awesome leader that shares thoughts, ideas, and suggestions that can make you and your company reach new heights, higher than any summit you've reached thus far, just talk to John Hawkins. Your employees will be better employees, your team a better team, and your organization a better organization. John is the real deal and is establishing himself more and more every day as an innovative leader. If you have a chance to interact with him, don't miss the opportunity!
Molly Christensen
Procurement Project Manager and Complaince
FrieslandCampina
I've had a wonderful opportunity to see first hand how John guide others including myself to improve leadership skills. John is intentional about how he speak to you in order to awake your unique leadership style. He delivers just the right message to help you think about your core valves and be strategic about the type of leader you want to be. John helped me expand my leadership skills and intentionally point out the obstacles I created for myself. I am honored to have John as my leader coach!
Tom Noack
Quality Manger OEM/CM
Stryker
I wholeheartedly endorse John and his methodology for enhancing leadership at both individual contributor as well as management positions. He brings a teaching process which is tailored to the needs of your team, not a “I wrote the book, we do it this way” approach. He has the ability to assess team needs quickly and accurately and then provide easy to adopt strategies which can be career enhancing and life changing.
Maricelli Vazquez
Senior Manager, GQO QMS
Stryker
It’s rare to find people that inspire and motivate you, and John is one of them. His ability to guide you to any topic is impressive. He will not give you all the answers, he will encourage you to think and formulate them. At the end of any conversation, you will be motivated to the next one, and will have your own plan to improve; personally and professionally.
Dr. Scott Reed Mickelsen
President
Dawson Community College
WOW - we had John come to Dawson Community College and he was awesome!! His preparation, before the event, was awesome. He spent hours on the phone with me so we could orchestrate the the best active presentation for the college's in-service.
The day was one of the best trainings I have ever wittnessed. He is straight forward, you get what he says you will get and he is there to help you on many levels.
He spent the day working with the different levels of leadership. He understands people and helps you see how you can live "excellence" at a whole new level everyday.
He left "empty" and we were filled - it was truly a feast!!
We are working with John to come back for more leadership and individual coaching.
About Your Instructor
John Hawkins | Founder, SniperPath™
John Hawkins is the founder of SniperPath™, a strategic execution firm that helps founders scale smarter, lead sharper, and build businesses that run without chaos at the core.
With 25+ years in leadership, business intelligence, and AI strategy, John combines real-world systems with no-fluff coaching to help operators gain traction, unlock growth, and reclaim control.
He’s advised executives at IBM, Stryker, SAP, and LINE-X — and coached founders in 65+ countries. His work has helped small and mid-sized businesses generate over $1 billion in revenue and build companies worth owning — or selling.
John doesn’t do hype. He does results. And he meets founders where they are — with clarity, courage, and tactical precision.
Privacy Policy | Terms and Conditions